Read Anywhere and on Any Device!
Read, Discover and Enjoy
A wide selection of eBooks right at your fingertips!
Seems you have not registered as a member of lp.bookshunts.com!
You may have to register before you can download all our books and magazines, click the sign up button below to create a free account.
Strategic Copywriting
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Admans Dilemma
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman a...
Personalities and Products
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
The Flaneur in Nineteenth-Century British Literary Culture
The flaneur is a cultural and literary phenomenon usually associated with nineteenth–century Paris, but the type also exists in the artistic and literary panorama of other major European capitals, such as London, Berlin, and Moscow. Despite massive recent interest in the figure of the flaneur in scholarly studies, analyses about the nineteenth–century British analogue are often fragmentary, appearing in the form of isolated articles. However, there is an abundant amount of nineteenth–century novels, sketches and journalistic essays which offer remarkable and hitherto overlooked accounts of the British metropolis, and which frequently include the figure of the flaneur as a central chara...
A Writing Halfway Between Theory and Fiction
"This book is focused on the surprisingly large number of feminist women writers in literary history who use different genres for their feminist ideas while subverting or transgressing established boundaries between fictional and theoretical writing. In particular, texts by such diverse authors as Mary Wollstonecraft, Mary Hays, Mary Robinson, Harriet Martineau, Olive Schreiner, Virginia Woolf, the French Feminists Hélène Cixous and Monique Wittig, Margaret Cavendish, and Michèle Roberts are analysed. This chronological in-depth reading of feminist texts is based on the interrelation of content, genre and discourse. The study provides the first analysis of the phenomenon of the gendering ...
The Advertising Age Encyclopedia of Advertising
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Encyclopedia of Life Writing
First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
The Rise of Advertising in the United States
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a no...
Telling True Stories
Explores the key challenges in writing narrative non-fiction, and shows how some of the best in the business do it - an invaluable guide for anyone who wants to tell true stories well.
Read Anywhere and on Any Device!
Enyoy your eBooks either on your Smartphone, Tablet or Desktop.
