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Travel Marketing, Tourism Economics and the Airline Product
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a...
Managing Tourism and Hospitality Services
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Applying GPS Data to Understand Travel Behavior
"TRB's National Cooperative Highway Research Program (NCHRP) Report 775: Applying GPS Data to Understand Travel Behavior, Volume I: Background, Methods, and Tests describes the research process that was used to develop guidelines on the use of multiple sources of Global Positioning System (GPS) data to understand travel behavior and activity. The guidelines, which are included in NCHRP Report 775, Volume II are intended to provide a jump-start for processing GPS data for travel behavior purposes and provide key information elements that practitioners should consider when using GPS data." -- Publisher's note.
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