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Addressing communication on a global scale, this text introduces a comprehensive system by which business can be conducted across cultures. The text's premise is that by following a framework for asking the right questions, students can develop the skills needed to communicate in international business. Using a system known as the LESCANT model, the book encourages the assessment of needs in any international business interaction by isolating and evaluating those aspects of culture most likely to affect communication.
- David A. Victor
- Published 1970 January 1st by (first published 1997 January 8th)
- ISBN: 0673460916
- ISBN13: 9780673460912
- Pages
- 3.83 6 ratings
- 1 reviews
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